Music radio brands in any format can be using their digital assets to expose music or artists that they don't feel ready to broadcast yet. What it takes is a commitment to not let sales and promotion clients set our digital "to-do" lists, but focus on our fans' desires, instead. Chris Miller http://...

For each of our brands, there's a short list of things that people love about us. It might be the music we play ... the funny morning show ... a particular contest that always drives ratings. Reliable traffic and weather. Entertaining talk about my favorite sports teams. Each successful station has ...