Search found 2 matches

by guglielmomarconi
Wed Nov 13, 2013 11:35 am
Forum: Net Talk
Topic: Local Advertising Dollars
Replies: 1
Views: 2480

Local Advertising Dollars

Don't know how many paid attention to this story or not. Essentially, BIA/Kelsey came out with a report that the total local media spend for 2013 will be $132.7 billion. That's the all in pool of local ad dollars. Based on this definition of local advertising, local radio stations receive 11.5% of a...
by guglielmomarconi
Wed Jul 03, 2013 7:02 am
Forum: Net Talk
Topic: Radio Relevancy
Replies: 4
Views: 3087

Radio Relevancy

I recently read an article in which radio's new Protector Of The Mantle, Mary Beth Garber, was doing her best to discredit some thoughts espoused by Industry Barometer Bob Lefsetz in a recent Variety article. Mary Beth Garber is with Katz Media, and her job is to, well, sell radio time. Of course on...