Top 40 Overload?

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taman100
Posts: 44
Joined: Thu Oct 01, 2009 10:02 am

Top 40 Overload?

Post by taman100 » Fri Oct 02, 2009 4:16 pm

With PPM invading more markets each quarter, I totally undertsand the need to have stations that can command large cumes and top 40 mainstream certainly fits the bill. But we are starting to see some markets with three and even more 40 top stations! Is there such a thing as top 40 overload?

This format already has a lot of listener samplling and as the audience continues to get more choices it means more opportunites to push the buttion on the dashboard. Cume is good, but what about TSL and even more importantly, loyalty?.

Sooner or later a huge audience of casual listeners will come to bite you in the ass. And what about the people who don't like top 40 radio? The choices are slimmer by the year.

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