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Net Talk • Value of a Radio Spin?
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Value of a Radio Spin?

Posted: Wed Jun 15, 2011 3:38 pm
by danakreiss
Are there any articles or studies that quantify the value of a radio spin? Why do artists care if they get radio spins anymore, does is effect their record sales? If so, by how much?

I can't find a single study on this, or anything to justify the need for radio promotion. Without giving a blanket opinion such as "oh, well it's good to reach a large audience," can someone please post info that clearly defines the value of a radio spin?

Re: Value of a Radio Spin?

Posted: Thu Jun 16, 2011 6:09 am
by winterwest
I wish I was smart enough to answer that definitively for you, Dana. But it's like asking "what does a car cost?"

I'd want to know market size, sociographics of that market, station within that market, is the band breaking or established and an endless list of yet more data that could be plugged in, right down to who was on the air at the time.

I suppose you could approach it from the other end and ask "how much do the record companies want from us every time we play it?"

Re: Value of a Radio Spin?

Posted: Thu Jun 16, 2011 9:47 am
by danakreiss
So I understand that tens of thousands of dollars go behind an Artist's broadcast radio promotion, but unless real value is created, those budgets will continue to decline. I think it's in the industry's best interest to have stats demonstrating the impact radio spins have on sales (and to winterwest's point, given all variables including market size and the popularity of a DJ).

I still believe there are studies out there, can anyone find anything?

Re: Value of a Radio Spin?

Posted: Tue Aug 30, 2011 1:20 am
by pieapple
I'm curious about a couple of things...
Who is "we" in "We're sick of..."?
Who is "you" in "you old people..."?