Hey Drake, here's an idea!
Lunch for most people is such a hurried experience, why not go Commercial Free for two hours (Noon-2p or 11a-1p) and sell that to one single sponsor. Call it the "Most Music Lunch" and even go jockless
! Something I know nobody in Aggieland is doing! This way you can image the station as being the most music filled lunch hour anywhere, and just stick to your format, but the idea will be to meet the need of the hurried lunch goer.
Image Lines ideas:
"There's so much to do at lunch...get it done commercial free with (station)"
"On the go for Lunch? Try commercial free with (station)"
"Something different for lunch, with fewer calories and no commercials with (station)"
"It's rude to talk with your mouth full.....Lunchtime commercial free with (station)"
"Shut up and sing! Commercial free lunch with (station)"
"Lunch without the noise, thanks to (advertiser) only on (station)"
"Your midday getaway commercial free, compliments of (advertiser) and (station)"
"An oasis of (format) without interruption. (advertiser) and (station)"
"Drop the tools, let the computer go to sleep, and spend lunch commercial free with (advertiser) and (station)"
Listener Benefit, Revenue Generator!