Online Music Testing

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rogerwimmer
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Online Music Testing

Post by rogerwimmer » Sat Sep 18, 2010 5:08 am

To the person who submitted questions about conducting online music testing:

Thanks for sending your note, but I'm not going to answer it on this column. The main reason is that you work for a research company and if someone figures out who you are or the company you work for, they will learn proprietary information about your company's research methodology. I don't think the owner(s) of your company would appreciate that very much.

With that said, I have two comments:

1. I'm surprised the owner(s) and/or management of your company don't know the answers to your questions. But that's OK. I have encountered this before.

2. If you would like me to answer the two questions you have, either: (a) call my office during normal business hours (Mountain Time) at 303.887.7846; or (b) send an email to me at roger@rogerwimmer.com so I can respond to you in private.

Trust me on this one. You don't want your questions and my answers available to the world.


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Roger Wimmer is owner of Wimmer Research and senior author of Mass Media Research: An Introduction, 10th Edition.

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