Optimum Effective Scheduling (OES) for Currents

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Optimum Effective Scheduling (OES) for Currents

Post by rogerwimmer » Sun Aug 29, 2010 2:53 am

Doctor: Is there an OES for currents formula for PPM or some equivalent? - Anonymous

Anon: I'm not aware of any change in the original OES formula and wonder why any change would be needed with the PPM (Portable People Meter). That is, I don't know why the electronic data gathering procedure would require a revision in the formula.

For anyone who needs more information about OES, click here and scroll down to question titled, "Optimum Effective Scheduling."

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Roger Wimmer is owner of Wimmer Research and senior author of Mass Media Research: An Introduction, 10th Edition.

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