Primetime TV

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Primetime TV

Post by rogerwimmer » Tue Oct 04, 2011 3:53 am

Hi Doc: I have a TV question for you. Network Primetime TV in the Eastern Time zone starts at 8:00 p.m. and 7:00 p.m. in the Central Time zone; Mountain Time zone 7:00 p.m., and Pacific Time zone starts at 8:00 p.m. I'm guessing that programming originates from New York. My question is: Are there three separate network feeds and if so, where do they originate? New York and L.A. seem obvious for Eastern and Pacific, but what about mountain? Appreciate your help. - Anonymous

Anon: No, there aren't three separate feeds. There is only one feed regardless of where the programming originates. If the programming is from the east coast, TV stations in Mountain and Pacific Time zones tape delay the programming (although programming is recorded digitally, it is still referred to as "tape delay" because that's the term originally used when actual tape recordings were made). The programs are recorded and aired two hours later in Mountain Time and three hours later in Pacific Time.

If the programming originates from the west coast, there is no need for tape delay.

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Roger Wimmer is owner of Wimmer Research and senior author of Mass Media Research: An Introduction, 10th Edition.

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